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According to the Wall Street Journal, travel website Orbitz has discovered that people who use Macs are willing to spend as much as 30 percent more per night for hotel rooms compared to the more frugal Windows PC users. To take advantage of this the company has rolled out what it calls a “predictive analytics” initiative in an attempt to increase revenues...

http://www.forbes.com/sites/adriankingsleyhughes/2012/06/26/mac-users-have-money-to-spare-says-orbitz/

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